Trend in Korea, ABOUT US

Welcome to Trend in Korea

Trend in Korea is an independent English-language media platform created to help international readers understand Korea beyond headlines and trends.

Korea is much more than K-pop and K-dramas.

It is a country where ancient history, rapid economic development, technology, food, beauty, entertainment, healthcare and everyday life are constantly interacting.

Our goal is to explain those connections.

We don't just show you what's trending in Korea. We explain why.

What We Cover

Trend in Korea explores Korea through several major areas:

Travel

Practical guides to Seoul, Busan, Jeju and other destinations, including transportation, neighborhoods, itineraries and travel planning.

Beauty

Korean skincare, ingredients, beauty trends, shopping and the culture behind the global growth of K-Beauty.

Food

Korean dishes, markets, restaurants, street food and the traditions and everyday habits that shape Korean food culture.

Culture

Korean etiquette, language, social relationships, work, family, cafés, technology and contemporary lifestyles.

Entertainment

K-pop, Korean dramas and other entertainment trends that influence Korea's global cultural presence.

History

Korea's ancient kingdoms, dynasties, colonial period, division, Korean War, industrialization, democratization and modern transformation.

Healthcare

General information for international readers about healthcare, health screening and medical services in Korea.

Korea, Explained from Korea

Much of the world's interest in Korea begins with entertainment, food or beauty.

We want to go one step further.

Why does Seoul have so many cafés?

Why is age important in Korean conversation?

Why did Korean skincare become so influential?

Why are comprehensive health checkups common in Korea?

Why did South Korea develop so rapidly?

These questions help readers understand Korea rather than simply consume Korean trends.