PRIVACY POLICY

Effective Date: August 2026
Last Updated: August 2026

This Privacy Policy explains how Trend in Korea may collect, use and process information when you visit or interact with this website.

By using this website, you acknowledge the practices described below.

1. Information You Provide

You may voluntarily provide information when you:

submit a contact form

send an inquiry

subscribe to a newsletter, if available

participate in a survey or promotion

communicate with Trend in Korea

This information may include:

name

email address

country

message content

other information you choose to provide

Please do not submit sensitive personal or medical information through a general website form unless specifically requested through an appropriate secure process.

2. Automatically Collected Information

When you visit the website, certain technical information may be collected automatically through cookies, analytics tools, server logs or similar technologies.

This information may include:

browser type

device type

operating system

approximate geographic location

referring website

pages visited

time spent on pages

interactions with website features

These data help us understand how the website is used and improve its content and performance.

3. Google Analytics

Trend in Korea may use Google Analytics to understand website traffic and user behavior.

Google Analytics may collect information about how visitors interact with this website.

Google requires websites using Analytics to disclose the use of Google Analytics and how it collects and processes data.

Information about Google's data practices can be found through Google's Privacy & Terms resources.

4. Cookies

Trend in Korea and third-party services may use cookies and similar technologies.

Cookies are small files stored on a user's device and may be used for purposes including:

maintaining website functionality

measuring website traffic

analyzing user behavior

remembering preferences

advertising

Users may be able to control or delete cookies through browser settings.

Blocking certain cookies may affect some website features.

5. Google AdSense and Advertising Cookies

Trend in Korea may participate in Google AdSense or other advertising services.

Third-party vendors, including Google, may use cookies to serve advertisements based on a user's previous visits to this website or other websites.

Google's use of advertising cookies may allow Google and its partners to serve ads based on users' visits to Trend in Korea and other websites.

Users may manage or opt out of personalized advertising through Google's advertising settings and other available industry opt-out mechanisms.

Other third-party advertising vendors or networks may also use cookies where applicable.

6. Consent for Users in Certain Regions

Visitors in the European Economic Area, the United Kingdom, Switzerland or other jurisdictions may be shown a consent-management message relating to cookies, advertising or personal-data processing.

Where required, Trend in Korea intends to use an appropriate consent-management mechanism.

Users may be able to accept, refuse or manage applicable consent choices.

7. Advertising

Advertising displayed on Trend in Korea may be provided by third-party advertising companies.

These companies may use information about visits to this and other websites to provide relevant advertisements, subject to applicable laws, consent choices and advertising policies.

8. Affiliate Links

Trend in Korea may participate in affiliate programs.

When a visitor clicks an affiliate link, the relevant third party may use cookies or tracking technologies to attribute a purchase or other action.

Please review the privacy policies of third-party merchants or affiliate networks for information about their data practices.

9. External Links

Trend in Korea may link to external websites.

We do not control the privacy practices or content of third-party websites.

Visiting an external website is subject to that site's own privacy policy and terms.

10. Contact Forms

Information submitted through contact forms may be used to:

respond to inquiries

provide requested information

manage communications

detect spam or abuse

improve services

We do not recommend submitting highly sensitive medical or identification information through general contact forms.

11. Medical and Health Information

Trend in Korea may publish healthcare information, but general website forms are not intended to function as secure medical-record systems.

If future services require medical information, additional privacy notices, consent procedures and secure handling arrangements may be introduced as appropriate.

12. How We Use Information

Information may be used to:

operate the website

respond to inquiries

analyze website performance

improve content

prevent spam or abuse

administer advertising

manage affiliate relationships

comply with legal obligations

13. Information Sharing

We may share information with service providers where necessary to operate website functions, such as:

hosting or website platforms

analytics providers

advertising providers

communication services

spam-prevention services

We may also disclose information when required by applicable law or legal process.

14. Data Retention

Information may be retained only for as long as reasonably necessary for the relevant purpose, subject to legal, operational or security requirements.

15. Data Security

We take reasonable steps to protect information.

However, no website, transmission system or online storage method can guarantee absolute security.

16. Children's Privacy

Trend in Korea is intended for a general audience and is not specifically directed to young children.

If we become aware that personal information has been collected inappropriately from a child, we may take reasonable steps to remove it.

17. Your Privacy Choices

Depending on your location and applicable law, you may have rights regarding personal data, including possible rights to:

request access

request correction

request deletion

object to certain processing

withdraw consent

Availability of these rights varies by jurisdiction.

18. Changes to This Privacy Policy

This Privacy Policy may be updated when website services, advertising systems, analytics tools or legal requirements change.

The "Last Updated" date will indicate the most recent revision.

19. Contact

For privacy-related questions, please contact Trend in Korea through the Contact page.

Trend in Korea
The Stories, Trends & Culture of Korea.